01
Existing Customer Growth
We analyse
- Repeat purchases
- Customer-wise sales
- Cross-selling
- Dormant customers
- Share of wallet
Growth consulting for manufacturers · Delhi-NCR
Your business is working.
The question is: where will the next growth come from?
TouchTrial works with owner-managed manufacturers to understand their business, diagnose growth constraints and identify practical opportunities to increase sales, enter new markets and build a stronger growth engine.
No fixed solution before diagnosis.
Current Business
Sales
Customers
Products
Markets
Sales Team
Digital
Capacity
Diagnosis
Growth Opportunities
Action Plan
Understand
Diagnose
Identify Opportunity
Prioritise
Implement
Measure
What owners tell us
Your business may already be working well. The question is whether you are getting the maximum growth from it.
“We want to increase sales.”
“We have capacity but need more orders.”
“We want to enter a new market.”
“We want to launch another product.”
“We want to grow existing customers.”
“We want to reduce dependence on a few customers.”
“We have salespeople but want better results.”
“We want to understand where our next growth will come from.”
Our starting point
We don't start by selling you software, marketing or a package.
An owner may tell us:
- “Our operations are fine.”
- “We already have software.”
- “Our sales team is working.”
- “We already have an online presence.”
That's fine. We don't assume something is broken.
We first understand how the business actually works and then determine whether a meaningful opportunity exists. Understanding comes before diagnosis, and diagnosis comes before any recommendation.
If there is no genuine opportunity, we will not manufacture one.
What we actually do
Find the growth opportunity before investing in the solution.
These are not packaged solutions. They are the areas we investigate to find where your real opportunity sits.
02
New Customer Acquisition
We analyse
- Enquiry sources
- Lead quality
- Sales funnel
- Conversion
- Follow-up
- Sales channels
03
Market & Competitor Analysis
We analyse
- Target industries
- Customer segments
- Competitors
- Market gaps
- Geographic opportunities
04
Sales Team & Process
We analyse
- Salesperson productivity
- Territories
- Customer coverage
- Enquiry handling
- Follow-up
- Conversion
05
Product & Market Opportunities
We analyse
- Product-wise sales
- Product growth
- Margins
- Cross-selling
- New product opportunities
06
Digital Growth
We analyse
- Website
- Google presence
- IndiaMART
- Digital enquiry conversion
The diagnostic
Before we tell you how to grow, we need to understand why you are growing the way you are today.
- 01
Understand
Understand the business, owner goals, products, customers and current growth.
- 02
Analyse
Analyse sales, customers, products, markets, sales channels and business data.
- 03
Diagnose
Identify constraints, gaps and opportunities.
- 04
Prioritise
Separate high-impact opportunities from distractions.
- 05
Implement
Help execute the selected initiatives.
- 06
Measure
Track whether the change is producing meaningful business results.
What we look at
We look at the business as a system, not a single department.
A sales problem may actually be a product problem.
A customer-acquisition problem may actually be a positioning problem.
A growth problem may actually be a capacity problem.
That is why we diagnose before recommending.
01Business Model
02Revenue
03Customers
04Products
05Sales Team
06Sales Funnel
07Market
08Competitors
09Digital
10Capacity
11Product Mix
12Pricing
13Operations
14Reporting
A realistic scenario
What if you ask us: “Increase my sales.”?
Client
“Sir, I want ₹2 crore more sales.”
TouchTrial
“We could immediately suggest new customers, digital marketing, new territories or more salespeople. But that would be guessing.”
Only after this analysis do we decide where the next ₹2 crore could realistically come from.
We investigate
- 01Current revenue
- 02Customer concentration
- 03Product mix
- 04Existing customer potential
- 05Dormant customers
- 06Sales team
- 07Enquiries
- 08Conversion
- 09Digital channels
- 10Market opportunities
- 11Capacity
We don't sell a growth theory. We diagnose your business.
Illustrative diagnostic report
See what a TouchTrial diagnostic looks like.
The following is an illustrative sample using fictional data. It demonstrates the type of analysis a client could receive after a diagnostic engagement.
Revenue trend
Annual turnover, ₹ lakh
320FY21
385FY22
440FY23
495FY24
520FY25
Growth is present but flattening in the latest year.
Customer concentration
Share of annual revenue
- Customer A31%
- Customer B19%
- Customer C12%
- Next 12 customers26%
- Long tail (48)12%
Top 3 customers account for 62% of revenue — a dependency risk worth reviewing.
Sales funnel
Last 12 months, count
- Enquiries420
- Qualified236
- Quoted148
- Negotiation71
- Orders won38
Enquiry-to-order conversion: 9% — largest drop-off after quotation.
Growth opportunity matrix
Impact vs effort
Existing customer expansion
Impact: HighEffort: Low
Dormant reactivation
Impact: MediumEffort: Low
New B2B customers
Impact: HighEffort: High
Digital acquisition
Impact: MediumEffort: Medium
New product line
Impact: HighEffort: High
Export entry
Impact: LowEffort: High
₹ growth bridge
How a ₹1.80 crore growth gap gets broken down.
Current sales
₹5.20 Cr
Target
₹7.00 Cr
Growth gap
₹1.80 Cr
Example opportunity sources
- Existing customer expansion₹40L
- Dormant customer reactivation₹20L
- New B2B customers₹55L
- Digital acquisition₹25L
- Product mix / new products₹25L
- Sales productivity₹15L
Total₹1.80 Cr
Illustrative example only. These are opportunity estimates, not guaranteed sales.
The point is not to promise ₹1.80 crore. The point is to identify, test and validate where growth could realistically come from.
Who we help
Built for manufacturers who want to grow — not necessarily those who are broken.
White-label manufacturers
Private-label manufacturers
OEM manufacturers
Packaging manufacturers
Plastic manufacturers
Consumer-product manufacturers
Industrial-product manufacturers
Small B2B manufacturers
Engineering manufacturers can also be a fit when the business objective is growth, market expansion or new customer acquisition.
Fit assessment
Not every business needs us.
We would rather decline an engagement than create work that does not move your business forward.
We may not be the right fit if
- You are not looking for growth or change.
- Your business already has a dedicated growth/strategy function covering the same scope.
- You only want a software vendor.
- You expect guaranteed sales without changing anything.
- You are looking for a fixed generic package before discussing your business.
If your business is already working well, that is not a problem. We simply need to determine whether there is a meaningful opportunity worth pursuing.
After the diagnosis
Once we know what actually needs to be solved.
Not every client needs every service. The recommendation depends on the diagnosis.
Growth Strategy
- Sales growth
- Customer expansion
- New customer acquisition
- Market opportunities
Market Entry
- New industries
- New customer segments
- New geographies
- Competitor analysis
Sales Improvement
- Sales funnel
- Lead management
- Sales team processes
- Follow-up
- Customer reactivation
Digital Growth
- B2B digital acquisition
- Website
- IndiaMART
- Digital conversion
Business Systems
- CRM
- Order tracking
- Inventory
- Billing
- Reporting
- Dashboards
Specialist Support
- Technology
- Finance / loan advisory
- Government schemes
- Other specialist requirements
Commercial model
Understand first. Price after diagnosis.
We do not quote a large fixed package before understanding the business and defining the actual scope.
Initial engagement
Manufacturer Growth Diagnostic
typically starting from ₹10,000
Final scope and commercial terms depend on the business size, data availability and diagnostic requirement.
- 01Discussion
- 02Business Diagnostic
- 03Findings
- 04Recommendation
- 05Scope
- 06Commercial Proposal
- 07Implementation
Client project — Jagdamba Automotive
From scattered business processes to a more organised operating system.
Before
Day-to-day operational information was distributed across processes.
Work done
- Reporting
- Billing
- Inventory
- Customer follow-ups
- Business workflow
- System implementation
Outcome
- More organised day-to-day operations
- Better visibility
- System support for expansion into another city
Detailed case study available on request.
FAQ
Straight answers before you call.
Before you spend more on growth, understand where your growth is actually coming from.
Tell us where your business is today and where you want it to go. We'll start by understanding the business — not by selling you a solution.