Illustrative diagnostic report
See what a TouchTrial diagnostic looks like.
The following is an illustrative sample using fictional data. It demonstrates the type of analysis a client could receive after a diagnostic engagement. It is not a real client and the figures are not a projection for your business.
Section 1 — Current position
Where the business stands today.
Revenue trend
Annual turnover, ₹ lakh
Growth is present but flattening in the latest year.
Customer concentration
Share of annual revenue
- Customer A31%
- Customer B19%
- Customer C12%
- Next 12 customers26%
- Long tail (48)12%
Top 3 customers account for 62% of revenue — a dependency risk worth reviewing.
Product-wise sales
Revenue by product line, ₹ lakh
- Product line 1₹210L
- Product line 2₹145L
- Product line 3₹92L
- Product line 4₹48L
- Others₹25L
Line 3 carries the highest margin but the lowest sales effort.
Dormant customers
Accounts with no recent billing
- Customers billed in FY23, not in FY2527 accounts
- Historic annual value of those accounts₹78 lakh
- Reachable with existing product range19 accounts
- Estimated reactivation opportunity₹20 lakh
Section 2 — Sales engine
How enquiries become orders.
Sales funnel
Last 12 months, count
- Enquiries420
- Qualified236
- Quoted148
- Negotiation71
- Orders won38
Enquiry-to-order conversion: 9% — largest drop-off after quotation.
Salesperson performance
Enquiries, orders and revenue
| Person | Enq. | Orders | ₹L |
|---|---|---|---|
| Salesperson 1 | 118 | 14 | 168 |
| Salesperson 2 | 96 | 11 | 132 |
| Salesperson 3 | 121 | 8 | 96 |
| Salesperson 4 | 85 | 5 | 62 |
Similar enquiry volume, very different conversion — a process gap, not an effort gap.
Section 3 — Opportunities
Where growth could realistically come from.
Market opportunities
Segment screening
- Segment A — NCRHigh fit
Existing product fit, low competition depth
- Segment B — PunjabMedium fit
Requires distribution partner
- Segment C — exportsLow fit
Certification and lead time gaps
Growth opportunity matrix
Impact vs effort
Existing customer expansion
Impact: HighEffort: Low
Dormant reactivation
Impact: MediumEffort: Low
New B2B customers
Impact: HighEffort: High
Digital acquisition
Impact: MediumEffort: Medium
New product line
Impact: HighEffort: High
Export entry
Impact: LowEffort: High
90-day action plan
Sequenced, owner-reviewed
Days 1–30
- Customer-wise review
- Dormant account list
- Enquiry tracking discipline
Days 31–60
- Reactivation calls
- Quotation follow-up process
- Product-mix push
Days 61–90
- New segment outreach
- Digital enquiry funnel
- Monthly review dashboard
₹ growth bridge
How a ₹1.80 crore growth gap gets broken down.
Current sales
₹5.20 Cr
Target
₹7.00 Cr
Growth gap
₹1.80 Cr
Example opportunity sources
- Existing customer expansion₹40L
- Dormant customer reactivation₹20L
- New B2B customers₹55L
- Digital acquisition₹25L
- Product mix / new products₹25L
- Sales productivity₹15L
Illustrative example only. These are opportunity estimates, not guaranteed sales.
The point is not to promise ₹1.80 crore. The point is to identify, test and validate where growth could realistically come from.
Every figure on this page is fictional and shown only to explain the format of a diagnostic. Your report would be built from your own sales, customer, product and enquiry data.
Before you spend more on growth, understand where your growth is actually coming from.
Tell us where your business is today and where you want it to go. We'll start by understanding the business — not by selling you a solution.